The Full Story

About

When I was eight years old, I used to play "Account Executive" with my mom. My executive name was Miss Devers and I was a CEO. I used to get with-drawl slips from the bank whenever I ran errands with her and those were my "files." I had a Carmen San Diego toy computer that was my laptop where I stored all the "account information." I was in charge, calling the shots and having fun. Thinking back, I realize that being a business owner was my true destiny and Miss Devers, was simply a pleasant foreshadow to a very long and successful entrepreneurial career ahead. 

Hey there

My name is Serena

After founding and operating my fitness company SerenaFit LLC for 15 years, I've learned the ins and outs of what it takes to run a successful startup with next to no money. As an Entrepreneur, I've bootstrapped, networked, reinvented myself and rebranded multiple times to make it to the top. I like to think I've perfected the art of the pivot.

 

Now, for the first time, I'm able to advise startups and evolving brands, to not only become successful, but to improve workflow, clarify messaging, improve business confidence and increase their sales through strategy and conversation. I'm also able to represent brands that align with my expertise, lifestyle and values.

I have a wealth of knowledge to share with you and I cannot wait to get started. Congratulations!

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FEATURE BRANDS I'VE WORKED WITH

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ON AIR WORK

I'm currently working as an on-air guest in the food space at QVC and am represented by Spire Broadcast Talent and Jeff Oliphant + Associates

If you're an on-air brand and would like to connect, please email me or click the links above to contact Mark Lubbrage at Spire.

PARTNERSHIPS + AMBASSADORSHIPS

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